One of the first 'extra-sportif' cycling team sponsorships, support for a team from a company outside the bike industry, came from soft-drink maker St Raphael. The deal was organised by the coincidentally named Raphael Geminiani. The flamboyant ex-pro-rider reasoned that resistance to the arrangement could be countered by saying HE was the sponsor, although he was hardly a saint.
You like a different colour T? Men doesn't adequately describe your gender? give us a yell: firstname.lastname@example.org
That's the thing about one-off, it's one-off. And we can do anything you like.